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What makes this decision so curious is that home tax software is the quintessential “sticky” product. Evidently, however, its vision was obscured by the dollar signs dancing in its head, 30 bucks at a time.
Of course, Intuit could have added the schedules to the online and mobile versions, instead of removing them from the desktop version-then it would have won plaudits and customer loyalty by adding value. When I asked Miller why resolving “customer confusion” required removing functions from Deluxe in a way that caused confusion, she replied that the goal was to ensure that the desktop version of Deluxe was the same as the online or mobile version. This change enables us to innovate faster and make improvements that benefit all customers at the same time, regardless of whether they use our online or desktop software.” So this year, we made the product experience consistent across all TurboTax offerings. These differences also impeded our ability to introduce new innovations across the entire TurboTax product line. Intuit spokeswoman Julie Miller told me in an email: “As new online and mobile technologies emerged, our products, and the tax scope and features they included, began to differ, leading to customer confusion. Wrote one reviewer: “I hate being gouged, and I hate weasel word explanations even more.” This appears to allude to Intuit’s hamfisted response to the uproar, which appears to be written in pure corporate gibberish.
#Turbotax premium 2017 cost download
As I write, on the customer review page for the Windows download version of TurboTax Deluxe, 1,360 out of 1,526 customers have given the program the lowest rating of one star. Disclosure: I’ve been a long-term user of TurboTax and I do file some of these schedules, but I haven’t done my taxes yet this year.Ĭustomers have responded as you’d expect. The others cover profit or loss and business expenses from a sole proprietor business, such as a home business (C) income from rental property, royalties or partnerships (E) and farm income (F). Schedule D is used by anyone reporting capital gains or losses from stock or bond sales. Users of the TurboTax deluxe edition, which sells for a list price of $59.99 but can be found almost everywhere for $49.99, have discovered that for the first time, the program won’t allow them to file tax schedules C, D, E or F automatically with their tax returns. And while it’s dithered, its stock has withered: Intuit shares have lost 7.25% this year through Friday, much worse than the 3% decline suffered by the S&P 500 index. It doesn’t help that Intuit thus far hasn’t fallen over itself to make things right with its customers.
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H&R Block is even offering irate TurboTax customers a free download of its own software program. That’s because Intuit quietly made changes in TurboTax this year that has its customers screaming bloody murder and its rivals-H&R Block and TaxAct-rubbing their palms together in glee. Intuit’s TurboTax software program long has been the king of do-it-yourself tax preparation, with nearly 30-million customers and a market share of 60-65%.īut you probably won’t lose money betting that these figures will come down next year.
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